The physical bookstore is becoming a very important cultural landmark in the city. In the eyes of the writer Alai, brand bookstores of different formats, sizes, and sizes are gradually regaining their heels in the city. "Perhaps because of books, a city will become a place where people do not want to leave."

Since last year's favorable policies, many entity bookstore operators have been trying hard to grasp the bonus period to “open up the boundaries of the territory” as one of their representatives. The words are no exception. "If the market price is used to collect rent, few bookstores can afford it." Chairman of the Board of Directors but Jiezeng once said that at present the physical bookstores do not actually have "recovery", saying that more is to support policy and commercial real estate transformation bonuses. With a little more breathing time, there are still many challenges in the future.

Aesthetic lifestyle experience space

At the end of 2016, Yanyi’s newly opened IFS flagship store in Chengdu, Sichuan, is located in the bustling downtown of IFS, the international financial center of IFS. It is surrounded by Chunxi Road shopping district and Taikooli business district, with a total area of ​​4,000 square meters. Meter is a unique urban cultural space.

This is already the first new store opened in 2016. From an innovation point of view, Yan Yi and IFS Flagship Store is the nation's first brand flagship store – taking the future as a space theme and emphasizing Pioneer's new visual experience in the creation of environment and culture.

In Alai's view, under the impact of the Internet, books were reduced to stereotyped poor merchandise at low prices, and bookstore reading experiences became thin memories that remained in the mind. However, with the emergence of bookstore space like this, he saw the city's hope.

In fact, in addition to words and expressions, new physical bookstores have mushroomed since 2013. From the party office to Sisyph, from the 24-hour non-stop bookstore launch of 1200 bookshop to the expansion of the joint bookstore... These new bookstores are different from the past, with the “bookstore + coffee shop + retail” as the main mode, and cultural and creative products, celebrity lectures are indispensable .

Taking IFS Flagship Store in Chengdu as an example, it owns 120,000 selected books covering the fields of humanities, social sciences, arts, aesthetics, etc., and has greatly increased the proportion weights of Hong Kong, Taiwan and the original books. In addition, the statement logic of IFS flagship store highlights the integration of an aesthetic lifestyle. From creative bookstores, cafes, creative bazaars, art galleries, to food and beverage outlets, hand-made DIY, and even imported supermarkets, hair salons, photo studios, etc., they include 11 cultural and creative brands, further contributing to the diversification of formats. Sex and richness.

The appearance of various types of business appears to be unrelated, but at the beginning of the design, there are clear logical clues: from the combination of words and expressions, how to rationally partition and rationally compound, and even a certain format reasonably appears where it should appear. These are words that need to be considered and set in advance.

However, Jie believes that “this is an aesthetic lifestyle that advocates, filters, and provides. Several customers are positioned as urban elite white-collar workers and young people 18 to 35 years old. Their acceptance of new things To be more advanced, we have a better understanding of space aesthetics and design aesthetics. What we need to do is to place words and expressions containing these elements in a few words, so that the needs of this group of people can all be fulfilled. ."

The writer Jie Chen came to Yan Yi and IFS flagship store and thought: “In the atmosphere of a bookstore, I sit quietly chatting with some readers and people who love books, and can do some meticulous discussions that cannot be achieved through Internet exchanges. In the near future, the emergence of more and more compound bookstores in the future is a very beautiful thing. Today, the popularity of e-books, bookstore space has revived the pleasure of reading and writing, and it is not only Reading is a new cultural lifestyle."

We are not living in the virtual world

In the interaction between the environment and the environment of the IFS Flagship Store's flagship store, you can always find unexpected surprises and always find the books and products you like.

However, Jie said: “In the past 10 years, we have accumulated a lot of experience and we are also innovating in reflection. We hope that bookstores will not only have books and coffee, but that the possibilities of speech and infinity will affect everyone’s lives and bring lifestyles. Innovation."

Word and again IFS flagship store space is filled with a strong sense of experience, they build a round shape along the space, interlocking between the scene and the scene is full of changes and changes. In space design, on the one hand took the lead in customer perspective. Set up catering business at the entrance to minimize customer perception of “waiting”. The green sofa implanted in the hollow part of the dining hall and the main book area not only achieves space balance, but also allows customers to queue while reading.

On the other hand, words and again IFS flagship stores also opened up many possibilities for scenario design. For example, since the catering industry has gone deep into the corner of the space, there are flower shops and exquisite folk arts; the speech theater is opposite to the workshops of silverware and wooden arts; in addition, the theme import supermarket echoes the Softree ice cream shop and the Hong Kong Jiu tea restaurant.